The most engaged brands on Twitter 

  Twitter for business   Nestivity, a social media startup developing community software tools for Twitter, released a list of the top twenty-five brands with the most engaged Twitter audiences. I have been made aware of Nestivity very recently, thanks to a post by Jure Klepic, Feathering Our Community With Nestivity. According to the start-up, Nestivity [...]

Who is more likely to purchase: Twitter followers, FB friends or email subscribers ? 

Those statistics from www.marketingcharts.com clearly show that Twitter followers are more responsive to a brand; 37% of respondents are more likely to make a purchase after becoming a follower on Twitter. These numbers are not surprising. Twitter is a more open and constraint-free platform. Followers don’t have to commit to the brand, they genuinely Like a brand whereas Facebook [...]

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