A Comscore report revealed that only 6% of smartphone users scan QR codes. That equates to approximately 14 million users in the United States.
Marketers and businesses are constantly trying to find new way to gain visibility with their audience. This, in the hope to be the chosen one when there is a transaction. The [...]
Starbucks won my business over all the Second cups and Tim Hortons in the area. Not because of social media, although Starbucks is constantly topping the lists of best companies in social media. Social media for Starbucks is part of their customer relationship strategy. Social media does not replace quality and delivery of the promise.This Starbucks place delivers an amazing experience. Every time.
Compelling statements Sheryl Sandberg, COO of Facebook, on “Why we have too few women leaders”
The numbers are staggering about women at the top, C-Level jobs and board seats only 15% are women and this, since 2002
Mrs Sandberg touches on 3 points: (I am paraphrasing)
- Seat at the table
No one gets to sit [...]
Source : http://www.allfacebook.com/infographic-top-10-brands-on-facebook-2011-03
Posted via email from Karima-Catherine
According to a Netpop Research study, Youtube users are more likely to recommend the social network than users of Facebook and Twitter.
One word : RELEVANCE!
Source : Marketingprofs
Posted via email from Karima-Catherine
Social media is an amplifier of their weaknesses or strengths. In a series of blog posts, I will look at the Canadian retailers landscape, how the industry is being shaped by technology penetration and social media adoption. I will also look at how today’s customer is truly expecting a contemporary experience.
On Facebook, I often find myself wanting to comment, like or share the post of the pages – I also administer. However, I can not do that. If I try to do any action on the page or on from my News feed , it will show as THE page liking, commenting or sharing the [...]
Altimeter Group recently revealed that, for an overwhelming proportion, corporate social media strategists report to Marketing and Corporate communications departments. In the same report, it was confirmed that the main concern of the corporate social strategist for 2011 is to create ROI measurements.
As a social media practitioner, I find inspiration in the social world, not just in marketing and advertising. I wish I had come up with this phrase but I owe it to an episode of Arthur, the PBS series for kids, Arthur’s friend, Muffy, an avid collector, sets to buy out as [...]
21 per cent
The number of public-sector executive who say social media is their most important means of public engagement.
14 per cent
The number of private-sector executive who say social media is their most important means of public engagement.
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16 per cent
The number of Canadian executives at large- and mid-sized Canadian organizations who say social media has the [...]
As a social media practitioner, I advise companies and entrepreneurs on how to integrate social media in their overall business strategy.
I define, implement and monitor social media programs in order to achieve business.
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