Social Media ROI : Sink or Swim
Altimeter Group recently revealed that, for an overwhelming proportion, corporate social media strategists report to Marketing and Corporate communications departments. In the same report, it was confirmed that the main concern of the corporate social strategist for 2011 is to create ROI measurements.
As a social media practitioner, I advise companies and entrepreneurs on how to integrate social media in their overall business strategy.
I define, implement and monitor social media programs in order to achieve business.
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