Who should own social media 

This post is one that I meant to write for a couple of years and I never got to it. ┬áMy experience in corporate, Small and medium business and consulting showed me that who and which department owns social media within an organization possesses the power to foster success or bring failures to an organization’s [...]

Can QR codes go mainstream? 

A Comscore report revealed that only 6% of smartphone users scan QR codes. That equates to approximately 14 million users in the United States. Marketers and businesses are constantly trying to find new way to gain visibility with their audience. This, in the hope to be the chosen one when there is a transaction. The [...]


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