Who is more likely to purchase: Twitter followers, FB friends or email subscribers ?
Those statistics from www.marketingcharts.com clearly show that Twitter followers are more responsive to a brand; 37% of respondents are more likely to make a purchase after becoming a follower on Twitter.
These numbers are not surprising. Twitter is a more open and constraint-free platform. Followers don’t have to commit to the brand, they genuinely Like a brand whereas Facebook and [...]
As a social media practitioner, I advise companies and entrepreneurs on how to integrate social media in their overall business strategy.
I define, implement and monitor social media programs in order to achieve business.
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