Youtube – most likely to be recommended #SM

According to a Netpop Research study, Youtube users are more likely to recommend the social network than users of Facebook and Twitter.
One word : RELEVANCE!

Source : Marketingprofs
Posted via email from Karima-Catherine

Will Canadian retailers survive ?

Social media is an amplifier of their weaknesses or strengths. In a series of blog posts, I will look at the Canadian retailers landscape, how the industry is being shaped by technology penetration and social media adoption. I will also look at how today’s customer is truly expecting a contemporary experience.

The Chase : Intel Core i5 film #advertising

What Can I say, Intel has done an amazing job piling up all the capabilities of their Core i5 processor in less than 2 minutes. 
I particularly like the sequence with Flikr and YouTube. This promotional video is a long way from the Blue Man Group; they have included social platforms with Facebook, Youtube as well as [...]

Facebook : How come page admins are not able to write on page wall as oneself

On Facebook, I often find myself wanting to comment, like or share the post of the pages – I also administer. However, I can not do that. If I try to do any action on the page or on from my News feed , it will show as THE page liking, commenting or sharing the [...]

Facebook stats

Statistics

People on Facebook

More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook

Activity on Facebook

There are over 900 million objects that people interact with (pages, groups, events and community pages)
Average user is connected to 80 [...]

Social Media ROI : Sink or Swim

Altimeter Group recently revealed that, for an overwhelming proportion, corporate social media strategists report to Marketing and Corporate communications departments. In the same report, it was confirmed that the main concern of the corporate social strategist for 2011 is to create ROI measurements.

In social media : It’s not about collecting, it’s about connecting

As a social media practitioner, I find inspiration in the social world, not just in marketing and advertising. I wish I had come up with this phrase but I owe it to an episode of Arthur, the PBS series for kids, Arthur’s friend, Muffy, an avid collector, sets to buy out as [...]

Who is more likely to purchase: Twitter followers, FB friends or email subscribers ?

Those statistics from www.marketingcharts.com clearly show that Twitter followers are more responsive to a brand; 37% of respondents are more likely to make a purchase after becoming a follower on Twitter.
These numbers are not surprising. Twitter is a more open and constraint-free platform. Followers don’t have to commit to the brand, they genuinely Like a brand whereas Facebook and [...]

Social Media numbers in Canada

21 per cent
The number of public-sector executive who say social media is their most important means of public engagement.
14 per cent
The number of private-sector executive who say social media is their most important means of public engagement.
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16 per cent
The number of Canadian executives at large- and mid-sized Canadian organizations who say social media has the [...]

No, you cannot change your username on Youtube

What a surprise I get when I want to change my username on Youtube. Like most people, I had created a Youtube account ages ago; way before I knew I would need a name reflecting my professional activity . This was my name : Orangesheets
This is not a right name for me. It is a bit odd. The [...]