Statistics
People on Facebook
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Activity on Facebook
There are over 900 million objects that people interact with (pages, groups, events and community pages)
Average user is connected to 80 [...]
Altimeter Group recently revealed that, for an overwhelming proportion, corporate social media strategists report to Marketing and Corporate communications departments. In the same report, it was confirmed that the main concern of the corporate social strategist for 2011 is to create ROI measurements.
As a social media practitioner, I find inspiration in the social world, not just in marketing and advertising. I wish I had come up with this phrase but I owe it to an episode of Arthur, the PBS series for kids, Arthur’s friend, Muffy, an avid collector, sets to buy out as [...]
Those statistics from www.marketingcharts.com clearly show that Twitter followers are more responsive to a brand; 37% of respondents are more likely to make a purchase after becoming a follower on Twitter.
These numbers are not surprising. Twitter is a more open and constraint-free platform. Followers don’t have to commit to the brand, they genuinely Like a brand whereas Facebook and [...]
21 per cent
The number of public-sector executive who say social media is their most important means of public engagement.
14 per cent
The number of private-sector executive who say social media is their most important means of public engagement.
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16 per cent
The number of Canadian executives at large- and mid-sized Canadian organizations who say social media has the [...]
What a surprise I get when I want to change my username on Youtube. Like most people, I had created a Youtube account ages ago; way before I knew I would need a name reflecting my professional activity . This was my name : Orangesheets
This is not a right name for me. It is a bit odd. The [...]
Facebook and other social network sites are catering to a large multicultural audience; companies should make sure they fully take advantage of those features to deliver the most relevant content.
I tried to friend @kyleplacy on Facebook and this is what I get.
Well, it is getting frustrating.
The solution : Let people like him convert his Friend page into a Fan page. ( I am assuming Kyle wants to this)
Can Facebook do something about this?
Posted via email from Karima-Catherine pied-à-terre
Why Facebook should quickly improve business Pages
The day after I published this post Social Media and Costco, Where are they? , I received quite nice comment from a Costco employee who confirmed what I thought: Costco does monitor the social media landscape. If it is not official, yet, at least, employees and advocates do monitor the wholesaler brand across social media.
Ryan [...]
As a social media practitioner, I advise companies and entrepreneurs on how to integrate social media in their overall business strategy.
I define, implement and monitor social media programs in order to achieve business.
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