Can QR codes go mainstream? 

A Comscore report revealed that only 6% of smartphone users scan QR codes. That equates to approximately 14 million users in the United States. Marketers and businesses are constantly trying to find new way to gain visibility with their audience. This, in the hope to be the chosen one when there is a transaction. The [...]

“Outstanding” employees only – Netflix management Philosophy 

Below, are presented a few of Netflix management philosophy :   No vacation policy (take as much as you want, as long as you’re doing a great job and covering your responsibilities). “Outstanding” employees only–doing an “adequate” job leads to your getting a “generous severance package,” so the company can hire an A-player in your place. [...]

Social media is not what keeps me coming to Starbucks 

Starbucks won my business over all the Second cups and Tim Hortons in the area. Not because of social media, although Starbucks is constantly topping the lists of best companies in social media. Social media for Starbucks is part of their customer relationship strategy. Social media does not replace quality and delivery of the promise.This Starbucks place delivers an amazing experience. Every time.

Would love to have watched THAT wedding 

Diversity, fun and relevance!  Great to watch it evern after the real wedding!    Posted via email from Karima-Catherine

Ted’s speech : Sheryl Sandberg – COO of Facebook 

Compelling statements Sheryl Sandberg, COO of Facebook, on “Why we have too few women leaders” The numbers are staggering about women at the top, C-Level jobs and board seats only 15% are women and this, since 2002 Mrs Sandberg touches on 3 points: (I am paraphrasing) – Seat at the table No one gets to sit [...]

Facebook top brands (infographic) 

Source : Posted via email from Karima-Catherine

Youtube – most likely to be recommended #SM 

According to a Netpop Research study, Youtube users are more likely to recommend the social network than users of Facebook and Twitter. One word : RELEVANCE! Source : Marketingprofs Posted via email from Karima-Catherine

Will Canadian retailers survive ? 

Social media is an amplifier of their weaknesses or strengths. In a series of blog posts, I will look at the Canadian retailers landscape, how the industry is being shaped by technology penetration and social media adoption. I will also look at how today’s customer is truly expecting a contemporary experience.

The Chase : Intel Core i5 film #advertising 

What Can I say, Intel has done an amazing job piling up all the capabilities of their Core i5 processor in less than 2 minutes.  I particularly like the sequence with Flikr and YouTube. This promotional video is a long way from the Blue Man Group; they have included social platforms with Facebook, Youtube as well as [...]

Facebook : How come page admins are not able to write on page wall as oneself 

On Facebook, I often find myself wanting to comment, like or share the post of the pages – I also administer. However, I can not do that. If I try to do any action on the page or on from my News feed , it will show as THE page liking, commenting or sharing the [...]


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