Can QR codes go mainstream?
A Comscore report revealed that only 6% of smartphone users scan QR codes. That equates to approximately 14 million users in the United States.
Marketers and businesses are constantly trying to find new way to gain visibility with their audience. This, in the hope to be the chosen one when there is a transaction. The consumer buying process is complex and requires more than a series of isolated and silloed tactics.
Below, numbers that will illustrate QR codes adoption:
Figure 1
What are your thoughts? Do you think QR codes can go mainstream at all? Do you think QR code can actually be reserved to a specific segment of the businesses and brand? What about customers, are they ready to start scanning away?
Image1:
Source figure 1: http://news.cnet.com/8301-1023_3-20091767-93/report-6-percent-of-smartphone-users-scan-qr-codes/?tag=cnetRiver
Tags: marketing, Qr codes, social media
As a social media practitioner, I advise companies and entrepreneurs on how to integrate social media in their overall business strategy.
I define, implement and monitor social media programs in order to achieve business.
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