Who is more likely to purchase: Twitter followers, FB friends or email subscribers ?
Those statistics from www.marketingcharts.com clearly show that Twitter followers are more responsive to a brand; 37% of respondents are more likely to make a purchase after becoming a follower on Twitter.
These numbers are not surprising. Twitter is a more open and constraint-free platform. Followers don’t have to commit to the brand, they genuinely Like a brand whereas Facebook and email require a commitment, a sort of formal engagement with the brand.
Image source : marketingcharts.com
As a social media practitioner, I advise companies and entrepreneurs on how to integrate social media in their overall business strategy.
I define, implement and monitor social media programs in order to achieve business.
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I wonder how true this is – given that people often say one thing and do quite another.
Interesting that positive and neutral responses are equal for twitter and email though.
Thanks for sharing.
Hi Charlie,
the platforms are different and serve different purposes. so, to me, it makes sense – for now.
See you soon
Karima-Catherine