Karima-Catherine

Source : http://www.tc.gc.ca

21 per cent

The number of public-sector executive who say social media is their most important means of public engagement.

14 per cent

The number of private-sector executive who say social media is their most important means of public engagement.

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16 per cent

The number of Canadian executives at large- and mid-sized Canadian organizations who say social media has the potential to affect their corporate brand and as a result are placing more importance on its use.

90 per cent

The number of Canadian executives at large and mid-sized organizations that are using social media in some way.

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20 per cent

The number of Alberta executives who say social media are their most important means of communicating with the public.

19 per cent

The number of Quebec executives who say social media are their most important means of communicating with the public.

15 per cent

The number of Ontario executives who say social media are their most important means of communicating with the public.

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60 per cent

The number of executives who say their organization often or sometimes monitors social media channels for mentions about their business.

20 per cent

Of executives rarely monitor social media and 12 per cent never do it.

12 per cent

Of public sector executives say people who use social media are a vocal minority whose opinions don’t matter much.

6 per cent

Of private-sector executives feel the same. Nationally eight per cent say this.

51 per cent

Of construction, engineering and manufacturing executives say social media has no impact on their business.

14 per cent

Of health services/pharmaceutical executives feel this way.

50 per cent

Of executives say they don’t have the resources to monitor social media.

Source: SAS/Leger Marketing
Read more: http://www.vancouversun.com/technology/Social+media+numbers/3409757/story.html#ixzz0yyGK0yns