As a social media practitioner, I find inspiration in the social world, not just in marketing and advertising. I wish I had come up with this phrase but I owe it to an episode of Arthur, the PBS series for kids, Arthur’s friend, Muffy, an avid collector, sets to buy out as [...]
Those statistics from www.marketingcharts.com clearly show that Twitter followers are more responsive to a brand; 37% of respondents are more likely to make a purchase after becoming a follower on Twitter.
These numbers are not surprising. Twitter is a more open and constraint-free platform. Followers don’t have to commit to the brand, they genuinely Like a brand whereas Facebook and [...]
21 per cent
The number of public-sector executive who say social media is their most important means of public engagement.
14 per cent
The number of private-sector executive who say social media is their most important means of public engagement.
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16 per cent
The number of Canadian executives at large- and mid-sized Canadian organizations who say social media has the [...]
What a surprise I get when I want to change my username on Youtube. Like most people, I had created a Youtube account ages ago; way before I knew I would need a name reflecting my professional activity . This was my name : Orangesheets
This is not a right name for me. It is a bit odd. The [...]
Which brands/companies do you admire and why?
Would love your input.
Posted via email from Karima-Catherine pied-à-terre
As a social media practitioner, I advise companies and entrepreneurs on how to integrate social media in their overall business strategy.
I define, implement and monitor social media programs in order to achieve business.
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