UPDATE: Social Media and Costco, Where are they?

The day after I published this post Social Media and Costco, Where are they? , I received quite nice comment from a Costco employee who confirmed what I thought: Costco does monitor the social media landscape. If it is not official, yet, at least, employees and advocates do monitor the wholesaler brand across social media.

Ryan [...]

Social media and Costco – Where are they?

 
As a business consultant, I look at Costco with a lot of interest.  It took me a good 2 years to be convinced that I needed their membership card. I used to piggyback once or twice a year with a privileged family member.
Now, I am a member and I enter Costco feeling special, like if I belong [...]

@Forbes #myforbesidea contest

 
Just received an email from Forbes inviting me to look at their new Twitter contest. Forbes is running the #myforbesidea contest  until April 25th.
“@Forbes is running a Twitter contest and to win you have to come up with the best idea for a Twitter contest. We’ll run the contest with your idea and see how [...]

Social Media is free, you are welcome to pick my brain

 
In its modern form, social often refers to the redistribution of wealth. Social is often directed towards people. Social usually contrasts with capitalism and therefore, we usually get the  connotation of public, social, cheap, free;  think of the social state, social worker, social insurance, social –ism ….it is all about catering to people at a [...]

Ogilvy – Rendez-vous Chic event – to support women with cancer

For the first time, I was able to attend this event at Ogilvy in Montreal.  Buying a $100 ticket goes towards supporting women with cancer and the foundation that helps them look better and feel better.  You are invited to an evening of live entertainment, cocktail reception, and shopping.  
A few pictures :
The Shi Shi Cupcake heaven

At [...]

Why should brands join social media…

 
Why should brands join social media……Or, how can an Easter Egg hunt give you perspective on social media.
On Saturday, my family and I were at an egg hunt in a Montreal park. There were many kids, some knew each other, others did not; different characters, different temperaments and attitude. My eldest daughter is somewhat shy; she [...]